When it started, implementing SEO for a successful business was all about content. Quality content. Of course, as you would expect, after the Good, comes the Bad and then the downright ugly. Soon, a slew of websites with owners who had learned how to game the system came up and the quality of content went down the drain. That got worse until search engine powerhouses like Google decided enough was enough.
They came up with the Penguin algorithms that ensured ethical SEO practices were mandatory if you wanted to get that high ranking. And just like that, Implementing SEO strategies successful for your business become a full time job.
SEO Implementation in 2016
In 2016, there is going to be more than just great content to think about. Google, other search engines and professional SEO companies are determined to bring the sexy back to webpages online. And with that, comes a few changes. For starters, mobile is now the way to go. If you don’t already have a responsive website then a web services company can ensure that you do. This is not something to take lightly. Statistics show that there are millions and millions of internet users who log in purely through their mobile phones.
Mobile is taking over
As things stand now, smartphones are literally taking over the world. Everyone is going mobile. With a million things to do in a day, millennials are choosing to do all their research and spending online using their mobile phones as the medium of choice. Statistics show that a majority of paid clicks and organic traffic now comes from tablets, smartphones and other form of handheld gadgets as opposed to the traditional desktop computer.
Social is key
If you are not on Facebook, Twitter, Instagram or any other social media network, then you are missing out on millions of potential business returns. Social media is still key as these platform command millions of eyeballs every single day.
Voice search is on the rise
With the continued use of smartphones, voice searches are slowly but surely becoming something to think about. With programs such as Siri, Google or Cortana determining the direction of our interaction with the search engines. With traditional computers, you could simply type a given keyword and you will get the most relevant results. This phrase could be anything. But with voice searches, SEOs are going to have to rethink their keyword optimization strategy. This is mostly because these voice searches are often based upon, ‘what, who, where, why and how’.
As the SEO atmosphere changes, so do the implementation requirements. Content is still a very integral part of the whole process, it is just a matter of finding out which medium, keywords and platforms holds the most potential for your business.
SEO service providers are going to have to become more creative as things change. These firms only hire experts who specialize in web design and SEO related services. Firms like vancouver washington seo company can ensure that you are not left behind by this tide. Do not let your business miss out on the kind of potential that the online market offers just because you are not making proper use of SEO strategies in 2016.